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Today’s guest is the CIS BD Manager of SocialPeta. You are about to discover his predictions for the global mobile game market, cost intelligence of Facebook advertising and insights on how to leverage the Japanese market.

Sergey Zhukovskiy is the CIS BD Manager of SocialPeta.


03:44 – Predictions for mobile games in this time of COVID-19.

05:47 – Insights on high performing creatives on different marketing channels.

15:18 – Are my Facebook ads doing well? KPIs which can give you the answer.

20:23 – The best way to back out cost per install numbers.

21:48 – Intel on the Japanese market.

Show Notes

– Fav app: Among Us: (iTunes | Google Play)


SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at


Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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