Coming up is a coaching call where you will discover creative ways to find low competition terms, how to “hide” branded terms and what kind of traffic scores you need to actually see growth.
Abhishek Pavani is the creator of Hello Ocean.
Out of the Box ASO
Abhishek has done his keyword research to find out which ones will drive downloads but whether he loads these in Mobile Action to do his ASO, he would see that his search and traffic scores are pretty low. Even if a word has a high rank in terms of chance, it still isn’t working out for him. Despite having a lost list, he is having a hard time getting a keyword which will drive downloads. In instances like this, you have to think outside of the box. For Abhishek’s app for example, I wouldn’t just think about ocean-related terms, you can expand your horizon to include animals such as shark or jellyfish or even National Geographic.
Branding vs Search Traffic
Abhishek really wanted to name the app as Hello Ocean to keep the branding so he was wondering if there is a way to keep this name while making it more discoverable as well. I shared that people do not really go for brands at this time as even big companies change theirs despite having roots. So go for growth and call your app by what the data shows you. Use data to pick your app name. But if you really want to keep your brand, the option is to extend your app name but know that, since you have already used up characters, there is not much room to play with.