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Today’s guest is a serial entrepreneur who has built 5 businesses in the last 25 years. She is on a mission to combat loneliness and improve fitness, well-being and longevity through the simple act of encouraging women to walk together.

You will discover how she built a true community around her app, how her company drives growth through being community first, and how website visitors surprisingly drive better app users.

Joyce Shulman is the CEO and Co-Founder of 99 Walks.


01:50 – How Joyce came up with her idea and her business model

15:31 – How her perspective changed after exiting past businesses

18:38 – How to do a better job at driving apps for sign-ups

25:12 – How testing worked for Joyce in a pricing perspective

28:30 – Guiding people and helping them set their own goals in terms of being active

36:09 – About choosing a community that’s “women only” and pursuing her mission

Show Mentions

– Fav app: NY Times
Joyce’s Ted Talk
The Big Leap Book


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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