Today’s guest is Hugo Obi, the Founder at Maliyo Games – a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

Hugo Obi is the Founder at Maliyo Games.

Highlights

05:14 – What comes first: the narrative or the core gameplay loop

07:33 – How to incorporate story into your games

15:47 – How a dynamic background increased retention by 40%

18:44 – How Hugo is monetizing through brand partnerships

26:30 – How Hugo is overcoming the monetization challenges in Africa

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