Skip to main content


Today’s guest is Hugo Obi, the Founder at Maliyo Games – a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

Hugo Obi is the Founder at Maliyo Games.


05:14 – What comes first: the narrative or the core gameplay loop

07:33 – How to incorporate story into your games

15:47 – How a dynamic background increased retention by 40%

18:44 – How Hugo is monetizing through brand partnerships

26:30 – How Hugo is overcoming the monetization challenges in Africa

Show Mentions



CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at

We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using They are affordable, fast, and more importantly trustworthy. Go to

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

Leave a Reply