Today’s guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services.
Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has brokered industry-first partnerships between established and emerging players.
Ross Clark is the CEO and Co-Founder of Sanctuary.
Highlights
01:50 – How a digital media and technology executive went into astrology
05:35 – How he’s been able to give away so much free content and still monetize
08:09 – What metrics to focus on when just starting out
13:38 – The A/B test that made the biggest impact
14:38 – How to find success with social as a mobile company
26:50 – How to justify investing in social
Show Mentions
– Fav app: TrueCoach
– Follow Sanctuary on Instagram
Sponsors
CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using B7Dev.com. They are affordable, fast, and more importantly trustworthy. Go to B7Dev.com
Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.