Today’s guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services.

Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has brokered industry-first partnerships between established and emerging players.

In this interview you will discover:
– How a digital media and technology executive went into astrology
– How he’s been able to give away so much free content and still monetize
– What metrics to focus on when just starting out
– The A/B test that made the biggest impact
– How to find success with social as a mobile company
– How to justify investing in social

Ross Clark is the CEO and Co-Founder of Sanctuary.

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