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Today’s guest is Ross Clark, the CEO and Co-Founder of Sanctuary, an innovative venture-backed start-up focusing on astrology and other mystical products and services.

Ross has spent his career at the cutting edge of digital media and technology, leading business development and strategy for the boldest names in the industry: NBCUniversal, Hearst, Snap and Condé Nast. In this span, he has brokered industry-first partnerships between established and emerging players.

Ross Clark is the CEO and Co-Founder of Sanctuary.


01:50 – How a digital media and technology executive went into astrology

05:35 – How he’s been able to give away so much free content and still monetize

08:09 – What metrics to focus on when just starting out

13:38 – The A/B test that made the biggest impact

14:38 – How to find success with social as a mobile company

26:50 – How to justify investing in social

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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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