Here’s the easiest way to get started with Facebook Automated App Ads and how to eventually scale the campaign.

Today’s guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing, especially across channels.

Highlights

00:47 – How to approach UA with a new app

04:42 – How to get start with Facebook Automated App Ads

07:37 – How to scale Facebook Automated App Ads

09:35 – What SDKs and tracking you need before running user acquisition

Lakshmi uma