Today’s guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company’s strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.
02:55 – Where to put your attention when it comes to growth at a big company
04:14 – How Martin got buy in from all parties to move forward with a preload strategy
06:28 – How to get started with a preload (on-device) strategy
08:50 – How he overcome being a professional app for a preload campaign
12:17 – How to calculate ROI for preloads
16:38 – Why Preloads pay per install did NOT work
20:47 – How to get started with a preload strategy as a start-up
26:30 – What GEOs are best for preloads
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