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Today’s guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company’s strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.

Martin Lancee is the Head of Consumer Growth at LinkedIn.


02:55 – Where to put your attention when it comes to growth at a big company

04:14 – How Martin got buy in from all parties to move forward with a preload strategy

06:28 – How to get started with a preload (on-device) strategy

08:50 – How he overcome being a professional app for a preload campaign

12:17 – How to calculate ROI for preloads

16:38 – Why Preloads pay per install did NOT work

20:47 – How to get started with a preload strategy as a start-up

26:30 – What GEOs are best for preloads

Show Mentions

Digital Turbine
Digital Turbine Episode
– Fav app: LinkedIn Learning


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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