Today’s guest is Martin Lancee, the Head of Consumer Growth at LinkedIn. At LinkedIn, Martin is responsible for (1) developing and executing the company’s strategy to accelerate mobile growth, (2) liaison between LinkedIn and Apple/Google for app store and BD opportunities, and (3) driving new integrations via product partnerships.

Martin Lancee is the Head of Consumer Growth at LinkedIn.

Highlights

02:55 – Where to put your attention when it comes to growth at a big company

04:14 – How Martin got buy in from all parties to move forward with a preload strategy

06:28 – How to get started with a preload (on-device) strategy

08:50 – How he overcome being a professional app for a preload campaign

12:17 – How to calculate ROI for preloads

16:38 – Why Preloads pay per install did NOT work

20:47 – How to get started with a preload strategy as a start-up

26:30 – What GEOs are best for preloads

Show Mentions

Digital Turbine
IronSource
Digital Turbine Episode
Singular
– Fav app: LinkedIn Learning

Sponsors

Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

Lakshmi uma
Latest posts by Lakshmi uma (see all)