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In this video, I’m going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale.


00:35 – The general campaign structure

01:46 – Setting up the campaign

02:28 – Setting the budget/test budget

03:00 – Knowing what you can afford depending on your cost-per-acquisition goal

04:21 – Adding keywords as well as the ad group negative keywords

05:49 – Setting up the search match campaign

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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