Coming up is an interview from our first virtual summit from July 2018 with then Co-Founder at Megacool, Aurora Berg. You will discover how to use referrals to grow app downloads (make sure you know Apple’s new rules of incentivizing downloads), the prerequisite for growth, and how Fun Run (her previous company) used Twitter to engage users and grow downloads.

Aurora Berg is the COO at Medal.tv.

Megacool.co was acquired by Medal.tv in September 2019 to offer game studios cross-platform gameplay recording and deep lining solutions.

Highlights

04:52 – What are the prerequisite for growth?

10:42 – How were you able to grow fun run?

16:19 – Little know growth strategy

18:20 – About the referral program

22:10 – how to break through a saturated market

Sponsors

SOCIALPETA
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

CHECKASO
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

Lakshmi uma