Skip to main content

Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today’s guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.

Ben Eshel is the Director of Marketing at Gliding Deer.


01:55 – Why we need to focus more on KPIs versus just growth.

03:28 – How to make the first-time user experience work.

05:44 – Things that drive Day 1 retention rate.

08:15 – What to do to monetize within that seven-day window.

10:39 – A more quantitative way of saying “this game is fun”.

17:11 – Is AdMob a good channel for growth?

22:28 – As a manager, how do you push your team to keep driving?

23:46 – Advice for indie developers.

Show Mentions

– Fav app: No Humanity:(iTunes | Google Play)


SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.

Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

Leave a Reply