Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today’s guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.
Ben Eshel is the Director of Marketing at Gliding Deer.
Highlights
01:55 – Why we need to focus more on KPIs versus just growth.
03:28 – How to make the first-time user experience work.
05:44 – Things that drive Day 1 retention rate.
08:15 – What to do to monetize within that seven-day window.
10:39 – A more quantitative way of saying “this game is fun”.
17:11 – Is AdMob a good channel for growth?
22:28 – As a manager, how do you push your team to keep driving?
23:46 – Advice for indie developers.
Show Mentions
– Fav app: No Humanity:(iTunes | Google Play)
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