Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today’s guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun.

Ben Eshel is the Director of Marketing at Gliding Deer.

Highlights

01:55 – Why we need to focus more on KPIs versus just growth.

03:28 – How to make the first-time user experience work.

05:44 – Things that drive Day 1 retention rate.

08:15 – What to do to monetize within that seven-day window.

10:39 – A more quantitative way of saying “this game is fun”.

17:11 – Is AdMob a good channel for growth?

22:28 – As a manager, how do you push your team to keep driving?

23:46 – Advice for indie developers.

Show Mentions

– Fav app: No Humanity:(iTunes | Google Play)

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Lakshmi uma