iPhoneLife - Alex Cequea

iPhoneLife – Alex Cequea


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About the Episode

Are you looking for a way to get publicity for your app? Well today’s guest breaks down a process that you can use to craft your own story to get the attention of the press. Also, listen to the email that today’s guest receive and why you should NEVER send something similar.

Alex Cequea is the Editor in Chief and Managing Partner of Mango Life Media which publishes iPhone Life.

How to Craft a Great Story

#1 Choosing a Story Format

#2 Don’t Be a Hero

#3 Identify Conflict

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Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.