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iPhoneLife - Alex Cequea

iPhoneLife – Alex Cequea

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About the Episode

Are you looking for a way to get publicity for your app? Well today’s guest breaks down a process that you can use to craft your own story to get the attention of the press. Also, listen to the email that today’s guest receive and why you should NEVER send something similar.

Alex Cequea is the Editor in Chief and Managing Partner of Mango Life Media which publishes iPhone Life.

How to Craft a Great Story

#1 Choosing a Story Format

#2 Don’t Be a Hero

#3 Identify Conflict

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