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About the Episode
Coming up today’s guest sold his previous company, PicScout, to Getty Images for $20M and he talks about the importance of finding product market fit early on in development process. Also, listen to how he leverage the tech press to get coverage on more niche sites.
Finding Product Market Fit Early On
Users do not care what goes on in the background as long as the process is clear. All they want is how quickly and easily it can be done. Offir is of the firm belief that any product can make it on the internet if it is something being done by people offline and the developer can make it happen or get it done digitally and can reduce it by one step.
Getting Amazing Press Coverage
- Come up with a newsworthy endeavor related to the niche topic. Keepy for example, was launched with a survey of how families save memories.
- Make the most of tech press because reputable press sites such as TechCrunch get quoted or checked out by bigtime news services. Example, people who read TechCrunch may not be the target market of Keepy but it pays to be covered by these tech websites because Good Morning America checks out these websites and moms listen to morning shows.