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Latergramme - Roger Patterson

Latergramme – Roger Patterson

Latergramme - Ian MacKinnon

Latergramme – Ian MacKinnon


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About the Episode

Coming up is the story of how Latergramme started out at a hackathon and grew to over 290,000 users. You will hear about how it all began, how they work with some of the largest brands including YouTube and the NFL, and how the founders finally decided on when it was the right moment to go full-time on the company. Also, if you have that entrepreneurial spirit then listen to the part of the show where they share their thoughts on the reasons why most businesses fail.

Ian MacKinnon and Roger Patterson are Co-founders at

Show Notes

The founders of Latergramme met in a hackathon, AngelHack. Before the actual app was built, the developers already knew they had something in this idea because right then and there in that hackathon, they already got two people to sign up and eventually, got 20,000 even before they have launched the product.

How Do You Know When to Go Full Time?

The app had about 100 users when the developers saw the possibilities of big brands going for the convenience of Latergramme. This was when they decided to go full time. You Tube and NFL are just two of the blockbuster brands they were able to get.

Mistakes People Make in Start-up Businesses

  1. Low in Aggression- some people just do not test their idea early on. Ian and Roger suggest running ideas and MVPs with other entrepreneurs. Embed yourself in the startup community.
  1. Get feedback early – do not keep all your cards close to your chest and toil away on a perfect version of the product for months on without any feedback. Try to get feedback as early as possible.

A parting advice:

“It is better to have an idea that a small group of people care passionately about rather than have a lot of people who only care a little.“

Show Mentions

Ian’s fav app:

Instagram: (iTunes | Google Play)

Roger’s fav app:

Slack: (iTunes | Google Play)

Trello: (iTunes | Google Play)

Social Media Examiner Article about Latergramme

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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