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Description

How do you overcome the first years of launching a totally new service into a mature market? Well today’s guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.

Guillermo Gaspart is the Founder & CEO at BYHOURS.

Highlights

03:50 – Selling the idea of ByHours to hotels
05:50 – The internationalization of the ByHours model
10:45 – Targeting strategies for different locations
13:20 – Plan of action to increase retention
16:30 – The marketing strategy that works best
17:40 – Tools to check out to grow and scale your business

Show Mention

– Fav app: Strava: (iTunes | Google Play)

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.