Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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How do you overcome the first years of launching a totally new service into a mature market? Well today’s guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.
03:50 – Selling the idea of ByHours to hotels
05:50 – The internationalization of the ByHours model
10:45 – Targeting strategies for different locations
13:20 – Plan of action to increase retention
16:30 – The marketing strategy that works best
17:40 – Tools to check out to grow and scale your business