Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.
How do you overcome the first years of launching a totally new service into a mature market? Well today’s guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.
03:50 – Selling the idea of ByHours to hotels
05:50 – The internationalization of the ByHours model
10:45 – Targeting strategies for different locations
13:20 – Plan of action to increase retention
16:30 – The marketing strategy that works best
17:40 – Tools to check out to grow and scale your business
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
- 760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky - December 4, 2019
- 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti - November 26, 2019
- 758: Launching a New Service in a Mature Market with Guillermo Gaspart - November 19, 2019