Today’s guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for downloading your app.
03:53 – A strategy to help you go from 10% to 40%+ retention rate.
06:16 – How to figure out how many people you need to run tests.
07:34 – Creating a manifesto, what content should be in it and how to publish it.
09:50 – Managing experiments to achieve good results.
18:53 – Push email notifications and why it didn’t work for Yaniv.
24:58 – What to do if results of your tests are inconclusive.
35:43 – Purposeful items you should be putting in your manifesto and what not to place in.
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence, Cost Intelligence, and Ad Creatives. SocialPeta has more than 200 enterprise clients including Google, Supercell, Fun Plus, Bigo Live and 37games.
Checkaso is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.
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