Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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Coming up is a fireside chat with Zynga’s VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape.
1:04 – Zynga talks about their acquisition strategies and filters
4:16 – Card games is still relevant and popular in mobile gaming; capturing a significant portion of the mobile market
5:48 – Acquisition can be highly competitive in the mobile environment with non-traditional buyers joining the market
7:25 – Zynga’s approaches to exploring outside of mobile games
7:55 – Cross-platform and 5G technology is the future for mobile gaming
14:58 – The irrefutable effects of Stadia within the mobile sphere
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
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