How to Measure Organic App Downloads & Keywords on Google Play

Coming up, I’ll show you how you can find the downloads you’re getting from organic Google Play, and also the keywords that your users are using to download your apps. Stay tuned!

Finding Your Organic Downloads from Google Play

Open your account on Google Play console; pick the app that you wanna focus on and analyze; then, go to the User Acquisition tab on the left side and click Acquisition Reports.

Filter the dates accordingly and below, you will see a report including all the acquisition channels and compensation rate. You will also find, Play Store (Organic) — that’s where you can find all the downloads you’re getting from organic.

If you have enough downloads you will see the word “Search” underneath and when you click that you will see the actual keywords that are driving the downloads. However, if you are only having minimal downloads, you will not see the specific keywords that are driving those downloads.

That’s it, it’s super simple! So start checking how many organic downloads your app is getting and check out the keywords that drive those downloads.