Are you developing a mobile app? Get anything from icons and buttons to your entire mobile app designed at 99designs! You can start your next graphic design project for as low as $199. Visit 99designs.com/Chat and get a $99 Power Pack of services for free.
PreApps provides an outlet for developers to harness early exposure, access beta testers, generate critical user feedback, and most importantly rapid downloads upon release. Get 10% off on ALL PreApps marketing services by using promo code AppMasters!
Subscribe to the Show
About the Episode
Coming up is a special episode of a Clarity call where I workshop a pitch email with an AppMasters fan. Thanks Louis for letting me record and publish this episode. Check out his app, Mindmory in the App Store.
Tips in Pitching Emails
- When pitching an email directly, just call out the journalist’s name directly. Example, “Exclusive to Thorn…”
- Include the key differentiator of your app and borrow data and references from other resources to build your credibility.
- Find influencers and their contact details through followerwonk.com. Cold email them and try out different subject lines to test which ones will get them to read your mail. Once you see which ones get the most impact, you can use that subject line when emailing your target recipients.
- Email reporters on the days which are most optimal to them such as Thursday or Fridays.
- Break your email down in bullet points instead of using long paragraphs.
- When adding a video in your email, route the link to YouTube.
- Use subject lines which are engaging and can get your recipient hooked in seconds.
- When using post scripts (P.S.), place it above your website and signature for them not to miss it because people tend to automatically discard things after that line.
- If there are social proofs you can include, especially from influencers, borrow that.
- 819: How Community Building Leads to Growth with Itamar Rogel - January 19, 2021
- App Store Optimization in 2021 – ASO Factors (Part 2/6) - January 18, 2021
- App Store Optimization in 2021 – What is ASO? (Part 1/6) - January 13, 2021