Voted one of the 100 GI Game Changers in 2020, Johana Riquier is an award-winning diversity advocate, guest speaker and business strategist at Unity.

Her expertise lays in the opportunities for mobile gaming in regions such as the Middle East and Africa.

Since joining the gaming industry, Johana has taken steps to promote and represent minorities in the digital and gaming space, in and out of Unity. She has worked head-on to advocate for  diversification of content, content creators, and the community as a whole.

Johana Riquier is the Strategic Business Development Lead for The Opportunity Markets at Unity Technologies.

Highlights

02:13 – Territories that have good potential for the gaming community

11:17 – What you should be thinking about when going after uncommon markets from a monetization standpoint

13:30 – Things you should know about marketing strategies and how to make sure you are reaching the right audience

16:14 – What you can do better to support creators and the community

19:51 – How to find out if you are in a market where the government is subsidizing or investing in your company

Show Mentions

Fav app: Whot King: (iTunes | Google Play)

Sponsors

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io.

We all have developer horror stories. From language barriers to bad code to developing on time. That’s why I recommend using B7Dev.com. They are affordable, fast, and more importantly trustworthy. Go to B7Dev.com

Want to increase your downloads and revenue? Check out our new ASO Masters service where we help you with ASO, optimizing your revenue and will even manage your Apple Search Ads and Google Ads. Learn more at ASO Masters.

Lakshmi uma