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Description

What’s up! In this video, we will talk about how to decide between growth and features. A lot of times, clients will come to me and ask if they should build a feature that will help them with retention and monetization or focus on driving growth. You will find the answer here.

Growth vs Features

Here’s my take, think about a stairwell where you have these steps going up. What you should do is to drive growth because you need that initial user base. Then, plateau for a bit where you build these features. After that, test your monetization and retention. Retention is very important for your success.

Go for growth then stop to test and build different features, then grow again and stop for more features — a cycle.

You have to get a little growth, get new users, test your new features with brand new users who don’t know anything about it and see if it helps with retention and monetization because these two things are key in driving and having a sustainable business.

Driving Growth with Limited Budget

One of the best ways I like to drive growth on a very limited budget is through a campaign that I’m rebranding to be free promotional campaign. I used to call this paid-to-free campaign but now I’m calling it the free promotional campaign. Check out our growth hacks here.

 

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.