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Today’s guest is the President of Fyber. You’re about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber.

Offer Yehudai is the President of Fyber.

Time Stamps

02:28 – Being acquired by Fyber and his takeaways from the merger.
06:36 – Things you need to know about Programmatic Advertising.
17:26 – Monetization tips for both indie developers and big studios.
20:00 – Milestones you need to reach during your soft launch.
21:44 – To find or not to find a publisher.
23:42 – Think long term and be savvy about it.
27:42 – Sacrifing immediate revenue for long term value.

Show Mention

Game of Whales


Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.