Let Adjust unify all your marketing activities into one powerful platform, and give you the insights that you need to scale your business. Adjust provides 100% accurate mobile app tracking so you can make better informed marketing decisions. See why more than 25,000 apps have implemented Adjust’s solutions.
Today’s guest is the President of Fyber. You’re about to discover the shift to programmatic advertising and how their new ad meditation platform allows you to make more money. We also talk about why you need to A/B test a ton of campaigns using ads and in-app purchases and finally how his previous company was acquired by Fyber.
02:28 – Being acquired by Fyber and his takeaways from the merger.
06:36 – Things you need to know about Programmatic Advertising.
17:26 – Monetization tips for both indie developers and big studios.
20:00 – Milestones you need to reach during your soft launch.
21:44 – To find or not to find a publisher.
23:42 – Think long term and be savvy about it.
27:42 – Sacrifing immediate revenue for long term value.
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
- 767: Best Strategy to Get Quality Downloads for a Location-Based App - January 23, 2020
- How to Sell: Time Blocking Tips for Sales Prospecting - January 15, 2020
- 766: How to Build The Key Features of a Social App with Ian Morris - January 14, 2020