It’s difficult to make it as a paid app but it can still work. What you need to uncover are the categories where you can make it as a paid app, how much you can get away charging your app, and which categories are starting to pop up where you have the potential to excel.

I went to AppAnnie and looked at the top 500 apps to try to analyze some trends. I know it’s just a snapshot of one day but it gives you a feel of the categories and how much you should charge for.  Here’s what I have learned:


  • As of March 2018, 42% of those in the Top 500 were games. This was an eye-opener for me as I was surprised that this still works as a paid app.
  • A far second is Photo and Video taking up 10%.

Release Date:

  • Out of the 500, Food and Drink and Shopping top the list with 2015 as the year of release.
  • Productivity, Games, Social Networking, Photo and Video, and Education all listed next with 2014 release dates.

Price Points

  • All data and reports are available in Please check outJ

Show Mention

Best Marketing Strategies for a Paid App


Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog