It’s difficult to make it as a paid app but it can still work. What you need to uncover are the categories where you can make it as a paid app, how much you can get away charging your app, and which categories are starting to pop up where you have the potential to excel.
I went to AppAnnie and looked at the top 500 apps to try to analyze some trends. I know it’s just a snapshot of one day but it gives you a feel of the categories and how much you should charge for. Here’s what I have learned:
- As of March 2018, 42% of those in the Top 500 were games. This was an eye-opener for me as I was surprised that this still works as a paid app.
- A far second is Photo and Video taking up 10%.
- Out of the 500, Food and Drink and Shopping top the list with 2015 as the year of release.
- Productivity, Games, Social Networking, Photo and Video, and Education all listed next with 2014 release dates.
- All data and reports are available in AppMasters.com. Please check outJ
Now I run an app marketing agency where we’ve helped 8 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.