664: How to Grow Organic Downloads for Your App with Jordan Naftolin

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Coming up is a coaching call where we focus on growing organic downloads. You will discover how to search for keywords and what keywords to use. You will also learn how you should name your app to make it more visible in the App Store.

Jordan Naftolin is the founder of Pegs ‘n Holes.

Show Notes

How to Grow Organic Downloads for Your App?

To grow organic downloads for your app, you have to make sure that you are using the keywords that most people search for. For instance, in the case of Pegs ‘n Holes which is a logic puzzle app,  it’s best to use keywords like “Pegs n holes – logic puzzles” in the app name. Then, for the sub-title, think of the different keywords that people might be searching for to optimize your visibility.

It also helps if you look for the apps who are ranking well for logic puzzles and search in App Annie they keywords that they are ranking for. You can also search for games with “Peg n’” in their name to get an idea of potential keywords to use. Use apps like SensorTower, Mobile Action of AppTweak to figure out the keywords with low traffic that you can leverage to grow your downloads.

Why Rename Your App?

If you believe that the name of your app contributes to its low downloads, you can definitely rename it. In this case, stick to the keyword “logic puzzle,” so perhaps, you can rename your app as “Logic Puzzle Genius.” The idea is to add a keyword with good traffic but low competition like “warrior,” “hero” or “genius” while still targeting your keyword “logic puzzle.”

You can also search for logic puzzles in the App store and see what it auto-suggests. For example, “Flow Free,”  so you can rename your app as “Logic Puzzle Flow” or something like that. The idea is to look for popular keywords related to your app that you can potentially target in your app name.