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You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users.

Also, there’s a special offer for the App Masters community. If you use the promo code “AppMasters” you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code “AppMasters”.

Frank Argentieri and Paul Rosa are Co-Founders at GameForm.


06:20 – Game Forum: How it all started
14:00 – Everything you need to know about Casual Games
15:50 – How to encourage users to return to your app
22:00 – Frank & Paul’s strategy on getting beta users interested in Game Forum
26:20 – The analytic growth mindset
34:15 – Frank & Paul’s key advice for app developers

Show Mention

– Paul’s fav app: Giphy Cam: (iTunes | Google Play)
– Frank’s fav app: Audible: (iTunes | Google Play)


Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.

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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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