Want to know how today’s guest has been able to land some massive press for his keyboard app? He shares how refining the app’s value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price with your subscription plans and why YouTube influencers are the best channel for long-term downloads.
02:18 – The strategy behind David’s Kickstarter campaign.
07:50 – The value proposition he started off with with his keyboard app.
16:04 – Paid license vs subscription – which one are people buying the most?
21:28 – Coming up and refining the right story for the press.
27:21 – Merging product and marketing to drive downloads.
30:52 – How to find influencers.
33:23 – The most effective channels for user acquisition.
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