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Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.
ASO Strategies for Higher Download Rate
There are certain factors in the product page that can affect your download rate, the screenshots and icons are among the few. In an AR app, I noticed that the icon doesn’t look like a measuring tape which was what the app was all about. For this, I suggest that you look at the top performing apps in the space and see what they are doing. Check the type of icons they use and consider it when designing your own icon.
Also, pick the right keywords. Visit App Annie, this is a free tool to search for keywords and look for the keywords that your competitors are ranking well for. Then, download those keywords and put them on Sensor Tower, Mobile Action, App Tweak or any keyword tool to pull the data. Based on the results, you can determine which one has the most volume and see what keywords are most competitive.
How to Reskin to Reskin an App to Target a Particular Niche
In this coaching call, AR app is a measuring app which anyone can actually use. But, there’s a group of users which may find this app more useful like the people from construction. Because of this,start in broad terms like furniture and men and target men who like to purchase furniture on Ikea.
The app includes the little bitty features that they want. Reskinning it would mean including more features as either paid app or subscription-based app for those you are targeting.
You can allow users to use your app for simple measurements and throw up ads on them. Then, gauge their excitement by giving them free minutes to use the app and a waiting time. Those who appreciate your app would be willing to pay for a monthly fee because it will save them time.