Salt Rights: How to Use Instagram to Drive Beta Users with Alex Friedberg

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Salt Rights – Alex Friedberg

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About the Episode

Are you looking to market your app on Instagram? Well, today’s guest tells us how he used Instagram to recruit his initial beta users. Also, while I think the target market for this app is very niche, you’ll want to hear the actual market size of the app’s audience.

Alex Friedberg is the COO of Salt Rights.

About Salt Rights

Salt Rights is a smartphone app designed to better connect hunters & anglers on mobile (currently iOS-compatible only). Combining fundamental social-networking capabilities, such as photo/video sharing, with an awesome bundle of technical utilities for more advanced hunters & anglers, Salt Rights is a niche social network specifically designed by the avid outdoorsman, for the avid outdoorsman.

Show Mentions

App: kik: (iTunes | Google Play)

Site:

http://instagram.com/fishing_kings

Mailchimp.com

Fav app:

Quora: (iTunes | Google Play)

Clear: (iTunes)

Author
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Steve Young

Founder at AppMasters

I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.