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Coming up is an interview from our first virtual summit from July 2018 with the founder of the largest publisher of mobile travel guides, Gonzalo Juarez. You will discover how he’s grown the company 500% the past 4 years, how he transitioned from a paid app model to freemium one, and finally his localization strategy that has skyrocketed downloads.

Gonzalo Juarez Martin is the Founder & CEO at eTips.


01:32 – How’s travel industry going?

03:20 – Here’s why Gonzalo decides to make his paid app, freemium

05:34 – See user’s reaction after Gonzalo decided to make his app freemium

14:12 – Freemium model vs affiliate model

20:43 – How to get started if you don’t have connections

24:44 – See Gonzalo’s ASO tip for business growth


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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