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Coming up is a coaching call with the creator of a new social network where we discuss why it’s so important to launch in a niche. It’s a short episode, but highly important since I get this question all the time.
Virgil Moore is the founder of Social Mongo.
What to Consider When Launching A New App?
If you are working on a new app there are a lot of things to consider especially if you are doing a social network type. What I suggest is that you consider your target audience first. Who will use the app?
It’s important that you know who your app is for because the majority of its features will be designed for them. For this, make sure that your app would cater to a specific audience. By using this approach it would be easier for you to expand your app later on. Also, it’s difficult to compete with an already established app, but you can do so if you are catering to a definite group of individuals.
For example, if you are doing an app where users can upload videos or livestream events, then YouTube already have that. However, you can do a similar one that caters to a specific audience. For instance, Twitch is live streaming for video games. Everything you see there is all about video games and nothing else.
Focus on a Particular Audience and Grow from there
It’s best if you start by focusing on a particular niche or audience and grow from there. For example, Facebook was initially limited to Harvard students. Later on, the founders decided to expand it to other colleges in the Boston area. Gradually, most universities in the United States and Canada were allowed to join. In September 2006, everyone with a valid email address and who are 13 years old is free to register and join the platform.
So, think of your app this way. Focus on a particular niche and slowly integrate your additional ideas and grow your network.
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