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About the Episode
Would you properly onboard your users so they don’t end up deleting your app after just downloading it? Well today’s guest walks us through the key lessons that he learned that have led to what I believe is a beautiful on-boarding experience. Also, listen to his story of when he had to shut down a previous company and how he was able to pick himself back up.
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.”
This is one of the quotes from Steve Jobs that I love because it keeps me optimistic during certain low points in my life. We will find ourselves in tough situations and despite all the cheering up, it will be challenging to understand how things can possibly be better while you are in the grind. Once you are out of that situation though, looking back, you will connect the dots and realize that that failure point needed to happen for you to get to the next stage.
Our guest for today is Jonathan Cottrell, CEO and Co-founder of Storybyte, and he will share to us his personal low points and more.
Here are the highlights of my conversation with Jonathan:
- Coming up with the idea of Storybyte while tickling his son to bed and how they landed a deal with Mashable for Blippar,
- Jonathan’s low point when they ventured into So Church, a community platform for churches,and how this failure eventually led them to Storybyte,
- How they started putting Storybyte together and a walk through of how to use the app and it’s functionalities,
- How user feedback led to designs enhancements and removal of barriers an friction points, and
- How he is able to balance three kids, his business, and his wife.
Jonathan had also shared about the number of No’s he had received from investors but it is notable that instead of him being depressed and down, this actually got him more fired up in proving them wrong. In encountering obstacles, rise up to the challenge, and take a lesson from the Jonathan’s favorite quote:
“Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat.” – Theodore Roosevelt
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