1. Rovio – Wilhem Taht

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Today’s guest is the Executive Vice President for Games at Rovio and he shares soft launch strategies, mobile game trends and even weighs in on the Ketchapp acquisition. Also, listen to his thoughts on the mystic story of how Angry Birds was the 52nd app that Rovio launched and why it finally succeeded.

2. Glu Mobile – Chris Akhavan

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Today’s guest is the Chief Revenue Officer at Glu Mobile and he shares how to increase ad revenue for your mobile games. Also, you will discover how to use live ops to keep users engaged, the evolution of user acquisitions and what they look for in studios to acquire.

3. Warner Bros. Games – Winnie Wen

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Today’s guest has managed a combined user acquisition budget of over $50M and she shares the fundamentals of user acquisition. You will discover key metrics for your soft launch, what platforms are best for downloads and which ad creatives convert the best.

4. FunPlus – Mike Ouye

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Today’s guest is the VP of Growth at FunPlus, a mobile social gaming company that publishes and develops games worldwide and acquired in 2014 for $980M. He shares his advice on distribution, monetization and retention strategies including geo based beta testing. He shares exact numbers that you should target for each metric. If you’re making games this is a must listen.

5. Ketchapp – Christian Calderon

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Today’s guest is Ketchapp’s Chief Revenue Officer, Christian Calderon, and he shares his advice on ad monetization including ad meditation, first impression and a few apps doing some cool stuff with rewarded video. Also, listen to the part of the show when he shares the retention metrics you should be looking at to ensure a good you are getting a good lifetime value of a user.

6. Back flip Studios – Bryan Mashinter

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I have the Game Director at Backflip Studios, Bryan Mashinter, who shares how he approaches in-app purchase conversions, game design and retention. Also, listen to the part of the show when he shares why it’s so important to choose the people you surround yourself with.

7. Gazeus Games – Paula Neves

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Look it’s getting tougher and more expensive to acquire users, so I brought on today’s guest to explore all the different channels we have to effectively gain traction without blowing through the budget. Also, listen to the part of the show where she shares her approach to thinking about games as service rather than a product.

8. Genera Games – Enrique Tapias

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Are you just launching your app worldwide upon your first release? Well I have the CEO of Genera Games, makers of Disney Frozen Free fall and Run Forest Run, to talk about what countries to launch in, what metrics to look at and the marketing push behind a soft launch. Also listen to the part of the show where he shares how he scaled the company from 25 people to now over 150.

9. Eden Games – Pascal Clarysse

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Today’s guest is an expert on using YouTube influencers to drive downloads for your app. You will discover his strategy to find out if a YouTuber is worth their price, how an indie game company went from 0 to 1M downloads in 5 days and how to find your most profitable users.

10. Uken Games – Chris Ye

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Today’s guest is the co-founder of Uken Games and he reveals us two key ingredients that they’ve used to create hit titles such as Bingo Pop, Titans and now Kings of Pool. Also, listen to the one hack on how to find the top players of competing games so you can use them as beta testers for your game.

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