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Today’s guest is a friend of mine and more importantly, a successful indie app developer.

You will discover how decreasing his onboarding flow from 7 to 4 screens led to an increase in conversions, why he picks round prices for yearly subscriptions and how he’s using Apple Search Ads Basic and Advance to get incredible cost-per-installs.

Murphy Brantley is an indie app developer at the Brantley Media Group.


06:48 How feedback from users is important and often necessary for increasing installs; maximizing AB testing for app design and flow contribute to an app’s popularity.

08:48 Need ideas on what app to invest, create, and develop? A quick tip: Check app trends and which apps are being featured!

09:46 Simple yet critical steps in the onboarding that can make or break subscriptions and retention.

12:20 How a pricing page layout (color, word placement, design) can heavily influence conversions.

14:25 The psychology of numbers (how to make your app pricing more appealing).

19:08 The inside information in running search ads: Should you do basic or advanced?

Show Mentions

– Fav app: Credit Karma
– Murphy’s app: Robot Call Blocker


With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.

App Radar will save you time with its unified ASO workflow and save you money with its Apple Search Ads team who will optimize your campaigns and increase your ROAS.

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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