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About the Episode
Are you struggling to launch your very first app? Well today’s guest is a doctor who released his first app to help parents develop the proper motor skills for their babies. He talks his approach to validating his idea and outsourcing the development. Also, listen to the part of the show where he shares the clever way he’s monetizing the app.
Validating Your Idea and Outsourcing
Patrick Kelly believes that any new idea must be reviewed and validated before any part of it goes into any stage of development or production. The app he wanted to build is a niche app so he made sure there was a need for it. So he searched the App Store for any apps having to do with infant development and surprisingly, although there are a lot of them about it, none is about infant motor development. He then approached the people most likely to use this app, the parents, and asks if they think they can use something like this. Finally, he got an expert on the subject to provide credibility for the app.
When looking to outsource the app development aspect, Patrick makes sure that the developer he chooses is aligned with his views. He does this by communicating a lot with the developer. He wants to make sure that he and the developer are on the same page, and that both them understand what hewants to happen in the app. He also believes in setting ground rules.
Monetizing His App
Patrick has a good model for monetization — he made the app free to anyone who wants to download it and then 50% of the videos are for free and the other 50% has a fee. The common knowledge exercises are free, and then progresses to exercises that only a pediatrician may know. The latter is other 50% that a user has to pay for.
What advice can you give to anyone looking to build a mobile app?
Learn new things and do not be afraid to get out of your comfort level. Experience is not required to do something new.
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