If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible.
With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.
In this post, you will discover surefire ways to improve your mobile app engagement.