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How to Improve Yelp’s ASO Strategy

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Yelp is going to HATE me for doing this!

Do you think that App Store Optimization is dead? Are you questioning if ASO is the right growth strategy for you?

Well some of the biggest companies in the world are now using ASO to increase rankings and grow downloads.

Today we’re going to take a look at Yelp’s ASO strategy, because I’m a huge fan of the service and while they’ve done a good job of ASO, I still see room for improvement.

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6 Expert Tips for Apple Search Ads

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We’ve talked about Apple Search Ads in a previous post, where we discussed what they were and how they can affect you as a developer or as a mobile app publisher, now, it’s time to dive deeper into Apple Search Ads and hear from the experts and learn a few tips and tricks about how you can effectively use it.

Since its launch, there have been many reactions to Apple Search Ads, some loved the fact that they don’t have to share the revenue they earn with Apple and others think that it’s the worst thing that Apple has ever done, claiming that it will only benefit big mobile app developers and publishers and leave Indie app developers and publishers out in the cold.

The last claim is only true if you don’t know what you’re doing. This is where you should read on.

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7 Advance App Store Optimization Strategies

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ASO is dead!

You see the same people that said app store optimization (ASO) no longer drove downloads were the same people flooding the App Store with poorly made reskins. They were relying on driving downloads through spamming their app names, but eventually the app stores caught on and started penalizing them for these tactics.

So… as more people moved away from ASO, I started digging deeper. I made a commitment to double down on ASO as a viable strategy to drive downloads.

And it’s paying off…

We’ve been able to increase downloads for our clients by 20–100%. In fact, we had one client where we 5X downloads using nothing but ASO.

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How We 5X Downloads Using ASO

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News alert, Apple is now limiting your app name to 50 characters and removing old or cloned apps from the app store. This is great news!

A few months ago I made a commitment to double down on app store optimization (ASO) as a viable strategy to drive downloads.

Why?

You see the same people that said ASO no longer works were the same people flooding the App Store with these crappy clones and reskins. So as they started moving on from ASO, I started digging deep.

And it’s paying off…

We have helped clients increase downloads anywhere from 20–400% using nothing but ASO.

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