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475: Ketchapp’s Christian Calderon on Ad Monetization, User Acquisition and More!

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Today’s guest is Ketchapp’s Chief Revenue Officer, Christian Calderon, and he shares his advice on ad monetization including ad meditation, first impression and a few apps doing some cool stuff with rewarded video. Also, listen to the part of the show when he shares the retention metrics you should be looking at to ensure a good you are getting a good lifetime value of a user.

Christian Calderon is Chief Revenue Officer at Ketchapp.


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