We have the former CRO at Ketchapp, Christian Calderon. You will discover his go-to strategy for increasing mobile game retention, how his new company helps developers with the marketability of their games and what indie game developers are missing when launching a game.
Today’s guest is Ketchapp’s Chief Revenue Officer, Christian Calderon, and he shares his advice on ad monetization including ad meditation, first impression and a few apps doing some cool stuff with rewarded video. Also, listen to the part of the show when he shares the retention metrics you should be looking at to ensure a good you are getting a good lifetime value of a user.
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