765: How to Create Winning Ad Creatives with Jon Lau

765: How to Create Winning Ad Creatives with Jon Lau

Today’s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates.

Jon Lau is the Senior Manager of Growth at DraftKings.