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386: Soft Launch Strategies for Hit Titles with Enrique Tapias

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Are you just launching your app worldwide upon your first release? Well I have the CEO of Genera Games, makers of Disney Frozen Freefall and Run Forest Run, to talk about what countries to launch in, what metrics to look at and the marketing push behind a soft launch. Also listen to the part of the show where he shares how he scaled the company from 25 people to now over 150.

Enrique Tapias is the CEO at Genera Games.

Enrique Tapias

Genera Games

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