452: Exploring user acquisition channels with Paula Neves

Look it’s getting tougher and more expensive to acquire users, so I brought on today’s guest to explore all the different channels we have to effectively gain traction without blowing through the budget. Also, listen to the part of the show where she shares her approach to thinking about games as service rather than a product.

Paula Neves is Head of Marketing and Product Development at Gazeus Games.


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