Want to know how to go from a one-time in-app purchase model to a subscription based app?
In this video, Sarah Boland, Founder & CEO at Life Lapse, will share how:
– How she knew that a one-time in app purchase wasn’t a sustainable business model?
– Whether a monthly and annual subscription was more popular?
– Other strategies that she implemented to get conversion rates from 1% to 6%?
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