475: Ketchapp’s Christian Calderon on Ad Monetization, User Acquisition and More!

475: Ketchapp’s Christian Calderon on Ad Monetization, User Acquisition and More!

Today’s guest is Ketchapp’s Chief Revenue Officer, Christian Calderon, and he shares his advice on ad monetization including ad meditation, first impression and a few apps doing some cool stuff with rewarded video. Also, listen to the part of the show when he shares the retention metrics you should be looking at to ensure a good you are getting a good lifetime value of a user.

Christian Calderon is Chief Revenue Officer at Ketchapp.

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