565: How to Market a Game Profitably with Jeff Gurian

565: How to Market a Game Profitably with Jeff Gurian

Today’s guest is the VP of Marketing & Ad Monetization at Kongregate and he shares how to market a mobile game profitably and at scale. You will discover how they start A/B testing during the game conception phase, why they focus on ad engagement as a critical metric, how to use organic growth to fund UA, and how indies can better monetize their games. It’s a jam packed episode that you don’t want to miss.

Jeff Gurian is VP, Marketing & Ad Monetization at Kongregate (a Game Stop company).