558: Why Apps Fail (Hint: Engagement) with Vasilii Diachenko

Today’s guest talks about the number one reason why apps fail – engagement. He talks about using personalization and app tutorials to make sure your downloads turn into engaged, raving fans. Also, listen to the part of the show where he shares a growth hack that led him to working with big companies like KFC.

Vas Diachenko is the Founder & CEO at LoyaltyPlant.