425: Localization: Do’s and Don’ts with Rachel Rener and Mai-Anh Peterson

I’ve heard from friends and past guests that localizing their app has led to increases in app downloads up to ten fold. So I brought on two amazing guests to give us a lesson on localization including tips on design, coding, and even testing.

Rachel Rener is Translation and Localization Account Manager at Rubric.

Mai-Anh Peterson is the Project Manager at Rubric

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