761: Successful Retention Campaigns with Mirela Cialai

761: Successful Retention Campaigns with Mirela Cialai

Today’s guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews.

Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.