As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?
Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.
You’re going to discover key retentions strategies along with a killer way to use push notifications that actually increase engagement.
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