ASO is dead!
You see the same people that said app store optimization (ASO) no longer drove downloads were the same people flooding the App Store with poorly made reskins. They were relying on driving downloads through spamming their app names, but eventually the app stores caught on and started penalizing them for these tactics.
So… as more people moved away from ASO, I started digging deeper. I made a commitment to double down on ASO as a viable strategy to drive downloads.
And it’s paying off…
We’ve been able to increase downloads for our clients by 20–100%. In fact, we had one client where we 5X downloads using nothing but ASO.