436: How changing an app category led to an Apple Feature with Hillary Pitts and Alicia Midland

Today’s guests talk about how they used ASO to determine their app category and how that simple change led to an Apple feature and increased downloads. Also, listen to the part of the show where they share how they used local outlets to get press coverage on major sites like Mashable and Wareable.

Hillary Pitts is Digital Strategist at Smashing Boxes.

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