Skip to main content

545: Warner Bros. Games UA Manager on Fundamentals of User Acquisitions with Winnie Wen

By Podcast No Comments

Today’s guest has managed a combined user acquisition budget of over $50M and she shares the fundamentals of user acquisition. You will discover key metrics for your soft launch, what platforms are best for downloads and which ad creatives convert the best.

Winnie Wen is Senior Manager, User Acquisition at Warner Bros. Games Entertainment Group of Companies.

Read More