Today’s guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech.
You will discover:
– How do you decide which KPIs to focus on?
– The levers to pull when you want to increase retention
– How to balance testing new app marketing channels vs proven ones?
– The new app marketing channel that’s working for them
– What’s the most important A/B test to run to increase organic downloads
– How paid ads contribute to ASO
– Her most memorable email marketing campaign
Susan Azari is the Mobile App Commercial Lead at The Very Group.
Show Mentions
– Fav app: Clubhouse
– Loop Me
Sponsors
GamesBoost42 helps you increase your revenue and grow faster without investors and publishers. Get access to your App Store revenues faster and keep 100% control of your company! Learn more at GamesBoost42.com.
Latest posts by Lakshmi uma (see all)
- 831: The Simple Process for Creating a Top Charting Game - April 13, 2021
- App Ideas to Make Money – The Proven Method - April 12, 2021
- 830: The Meet Group Founder and CEO Geoff Cook - April 6, 2021