Today’s guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech.

You will discover:

– How do you decide which KPIs to focus on?

– The levers to pull when you want to increase retention

– How to balance testing new app marketing channels vs proven ones?

– The new app marketing channel that’s working for them

– What’s the most important A/B test to run to increase organic downloads

– How paid ads contribute to ASO

– Her most memorable email marketing campaign

Susan Azari is the Mobile App Commercial Lead at The Very Group.

Show Mentions

– Fav app: Clubhouse
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