Today’s guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years experience across a number of verticals including beauty, fashion, and tech.
Today’s guest is Susan Azari, the Mobile App Commercial Lead at The Very Group. She is an experienced marketer with over 7 years of experience across a number of verticals including beauty, fashion, and tech.
Susan Azari is the Mobile App Commercial Lead at The Very Group.
Highlights
01:55 – How do you decide which KPIs to focus on?
04:03 – The levers to pull when you want to increase retention
07:53 – How to balance testing new app marketing channels vs proven ones
09:02 – The new app marketing channel that’s working for them
18:50 – The most important A/B test to run to increase organic downloads
21:46 – Susan’s most memorable email marketing campaign
23:58 – How paid ads contribute to ASO
Show Mentions
– Fav app: Clubhouse
– Loop Me
Sponsors
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